I’m Jovica Senior Product Designer. I help tech companies and startups solve UX challenges and
maximize ROI.
featured work
How I helped N26 launch an ETF trading experience that empowered millions of users to invest confidently
* Case study in progress. I’d be happy to share the full story during an interview!
How I Approach Design
Turning insights into product strategy
I bring together research, data, and collaboration to turn complex problems into clear, evidence-based design decisions that make an impact.
Stakeholder Alignment
Run early interviews to uncover perspectives and build shared understanding before design begins.
Problem Framing
Define clear, actionable problem statements that link user pain to business value.
Data Literacy
Translate analytics into insights by knowing which behaviours drive outcomes, not just what the numbers say.
Co-Creating Solutions
Guide teams through problem-mapping, journey creation, and consensus-building to align fast and reduce iteration cycles.
Storytelling
Communicate ideas through structured narratives - context, problem, solution, impact - to inspire clarity and buy-in.
Continuous Learning
Measure, iterate, and evolve designs through user feedback and performance data to ensure continuous improvement.
ABOUT ME
Designer. Researcher. Dad. Storyteller.
Person you can count on
Background
I'm a Senior Product Designer based in Belgrade (Serbia) with 15+ years of experience creating intuitive, scalable solutions that serve both users and business goals. I cover the full design process, from research to high-fidelity UI and developer handoff. I love simplifying complex problems and shaping clear experiences in cross-functional teams.
Happy client
“It’s been a pleasure working with Jovica. He brings creativity, empathy, and structure to every project, turning complex ideas into designs that truly serve both doctors and patients. His thoughtful approach and genuine passion for improving healthcare through design have made a lasting impact on our organization.”
Herm Jan Mateboer
Operations Director, Flexdokters
I can help with
Discovery and design sprints
Product design
Building with AI tools
User research
User interviews
Information architecture
Design systems
High fidelity prototyping
Motion design
UX/UI for web and mobile
Let’s transform ideas into experiences!
I’m Jovica
Senior Product Designer.
I help tech companies and startups solve UX challenges and maximize ROI.
featured work
How I helped N26 launch an ETF trading experience that empowered millions of users to invest confidently
*Case study in progress. I’d be happy to share
the full story during an interview!
How I Approach Design
Turning insights into product strategy
I bring together research, data, and collaboration to turn complex problems into clear, evidence-based design decisions that make an impact.
Stakeholder Alignment
Run early interviews to uncover perspectives and build shared understanding before design begins.
Problem Framing
Define clear, actionable problem statements that link user pain to business value.
Data Literacy
Translate analytics into insights by knowing which behaviours drive outcomes, not just what the numbers say.
Co-Creating Solutions
Guide teams through problem-mapping, journey creation, and consensus-building to align fast and reduce iteration cycles.
Storytelling
Communicate ideas through structured narratives - context, problem, solution, impact -
to inspire clarity and buy-in.
Continuous Learning
Measure, iterate, and evolve designs through user feedback and performance data to ensure continuous improvement.
ABOUT ME
Designer. Researcher. Dad. Storyteller.
Person you can count on
Background
I'm a Senior Product Designer based in Belgrade (Serbia) with 15+ years of experience creating intuitive, scalable solutions that serve both users and business goals. I cover the full design process, from research to high-fidelity UI and developer handoff. I love simplifying complex problems and shaping clear experiences in cross-functional teams.
Happy client
“It’s been a pleasure working with Jovica. He brings creativity, empathy, and structure to every project, turning complex ideas into designs that truly serve both doctors and patients. His thoughtful approach and genuine passion for improving healthcare through design have made a lasting impact on our organization.”
Herm Jan Mateboer
Operations Director, Flexdokters
I can help with
Discovery and design sprints
Product design
Building with AI tools
User research
User interviews
Information architecture
Design systems
High fidelity prototyping
Motion design
UX/UI for web and mobile
Let’s transform ideas into experiences!
I’m Jovica
Senior Product Designer.
I help tech companies and startups
solve UX challenges and
maximize ROI.
featured work
How I helped N26 launch an ETF trading experience that empowered millions of users to invest confidently
*Case study in progress. I’d be happy to share
the full story during an interview!
How I Approach Design
Turning insights into product strategy
I bring together research, data, and collaboration to turn complex problems into clear, evidence-based design decisions that make an impact.
Stakeholder Alignment
Run early interviews to uncover perspectives and build shared understanding before design begins.
Problem Framing
Define clear, actionable problem statements that link user pain to business value.
Data Literacy
Translate analytics into insights by knowing which behaviours drive outcomes, not just what the numbers say.
Co-Creating Solutions
Guide teams through problem-mapping, journey creation, and consensus-building to align fast and reduce iteration cycles.
Storytelling
Communicate ideas through structured narratives - context, problem, solution, impact -
to inspire clarity and buy-in.
Continuous Learning
Measure, iterate, and evolve designs through user feedback and performance data to ensure continuous improvement.
ABOUT ME
Designer. Researcher. Dad. Storyteller.
Person you can count on
Background
I'm a Senior Product Designer based in Belgrade (Serbia) with 15+ years of experience creating intuitive, scalable solutions that serve both users and business goals. I cover the full design process, from research to high-fidelity UI and developer handoff. I love simplifying complex problems and shaping clear experiences in cross-functional teams.
Happy client
“It’s been a pleasure working with Jovica. He brings creativity, empathy, and structure to every project, turning complex ideas into designs that truly serve both doctors and patients. His thoughtful approach and genuine passion for improving healthcare through design have made a lasting impact on our organization.”
Herm Jan Mateboer
Operations Director, Flexdokters
I can help with
Discovery and design sprints
Product design
Building with AI tools
User research
User interviews
Information architecture
Design systems
High fidelity prototyping
Motion design
UX/UI for web and mobile
Let’s transform ideas into experiences!